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80/20 Sales and Marketing by Perry Marshall, Richard Koch | Waterstones
Discover more stories like this. It's only purchased by a small fraction of their customers. A few of them buy multiple machines as gifts for others. These customers generate a disproportionate share of Starbucks' profit. There is quite a bit of material in the book about how to use search engine ads and other internet techniques for market testing. Perry Marshall wrote another book about using Google Adwords. Heidi Grant Halvorson.
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